What’s the next best thing to the bright lights of Broadway? It just might be the great blue sea. As the only cruise line to feature fully-licensed Broadway productions, Royal Caribbean is partnering with the Tony Awards to include a live broadcast from the middle of the Caribbean Sea, where the line’s Oasis of the Seas’ cast of Hairspray will perform a show-stopping number in the ship’s Opal Theater as part of the Tony Awards program. The cruise line, which has been named an official partner of the 66th Annual Tony Awards, will be part of the live broadcast airing on CBS from the Beacon Theatre in New York City tonight—Sunday, June 10, 2012. “Just like the Tony Awards, Royal Caribbean is committed to bringing Broadway to new audiences around the world. We are thrilled with this new partnership, which is a natural extension of Royal Caribbean’s strong commitment to engaging entertainment,” said Charlotte St. Martin, Executive Director, The Broadway League and Heather Hitchens, Executive Director, the American Theatre Wing.
In addition the the awards show, you’ll see Royal Caribbean’s new global brand campaign “The Sea Is Calling. Answer It Royally.” during the telecast and a Royal Caribbean social media reporter will report live from the red carpet. Fans can follow the excitement of the Tony Awards and go behind-the-scenes with the social reporter on the line’s Twitter handle @RoyalCaribbean with the hash tag #BroadwayatSea or on their Facebook page.
The 66th Annual Tony Awards, which are presented by the Broadway League and the American Theatre Wing, will be broadcast in a live three-hour ceremony from the Beacon Theatre on the CBS television network on Sunday, June 10, 2012. Check your local listings for the channel number and time.
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