Princess Cruises Makes “The Come Back New Promise”

We vacation for a variety of reasons, but relaxation, rejuvenation, and new experiences are high on nearly every vacationers’ wish list. To help us achieve our cruise vacation goals, Princess Cruises has made “The Come Back New Promise”—a $450 million multi-year product innovation and cruise ship renovation campaign that will continue to enhance their guests’ onboard experience. These enhancements will result in more transformative moments, lifetime memories, and meaningful stories for guests to share from their cruise vacation.

“Our promise is to provide guests transformative moments designed to inspire them to discover the world and themselves, ultimately allowing us to declare that a cruise isn’t good enough unless you ‘come back new,’” said Jan Swartz, Princess Cruises president.

The campaign demonstrates a commitment by Princess Cruises to exceed guest expectations while continuously improving upon and delivering a high value cruise vacation experience that inspires guests to return and introduce cruising to their family and friends. Recently, Princess introduced new initiatives inspired to deliver The Come Back New Promise which further elevate the line’s wellness, culinary/dining experiences and expands the partnership with Discovery Communications. They include:

• Chef Curtis Stone: a partnership with award-winning chef, author, and restaurateur Curtis Stone brings guests new culinary creations. All Princess ships will feature “Crafted by Curtis” menu items in the main dining room, while on select ships guests will enjoy “SHARE” a new specialty restaurant that will include a new Chef’s Table experience designed by Stone.
• The Princess Luxury Bed: featuring a new specially designed bed to deliver the ultimate night of sleep at sea, the Princess Luxury Bed was developed in collaboration with experts in both the science and beauty of sleep—Dr. Michael Breus, “The Sleep Doctor,” and highly acclaimed designer, Candice Olson, star of popular HGTV shows—Princess is installing more than 44,000 new beds, to every stateroom, across the fleet through 2018.
• The Salty Dog Gastropub: a new dining option which highlights a variety of small bites inspired by pub favorites, adapted for an upscale culinary experience. Developed in collaboration with Ernesto Uchimura, a founding chef of the Umami Burger, guests will also enjoy a variety of beer, whiskey, and cocktail selections. Currently available on select ships.
• Style at Sea with TLC: What to pack, what to wear and how to look stylish are just a few of the many questions guests ask when preparing for a cruise vacation. With the help of TLC’s fashion expert Stacy London, Style at Sea with TLC will provide tips and tricks to help guests feel and look their best while aboard a cruise.

Image Courtesy of Princess Cruises