Friday, May 6, 2016

Hospitality Designer Reveals How Design Influences Travel

Holland America Line shares with us the final installment of the "Conversations with Adam D. Tihany" video series, in which internationally acclaimed hospitality designer Adam D. Tihany reflects on the reasons people travel and his goal of creating a once-in-a-lifetime experience when designing interior spaces for Holland America Line's ms Koningsdam. The new Pinnacle-Class cruise ship began service in early April in Europe.



Cruise Diva will be on board soon for the royal christening so it is particularly interesting to learn that when it came to a design vision for Koningsdam, Tihany wanted to create an experience that inspires guests to return. He believes that the art of design can influence the way a guest explores new places, and with Koningsdam it was about creating memorable experiences.

"Holland America Line guests are passionate about travel and the experience of the journey, and Adam's designs on Koningsdam perfectly reflect the romance of ocean-going travel and the enduring memories we strive to create," said Orlando Ashford, president of Holland America Line. "While every ship is incredible in its own way, Koningsdam truly stands out with its light-filled spaces and beautifully curved lines. Our guests will feel how special this ship is the moment they step on board."

The desire for a touch of glamour when traveling also influenced Tihany's aesthetics on board, which can be seen through unique touches and visually stunning architecture. Tihany's overall vision was the "Architecture of Music," and the curves of elegant instruments are reflected throughout the public areas on the ship. Spaces flow naturally into each other, allowing guests to connect not only with one another but with the environment of each venue as well.

"We need to do everything possible to surprise and delight our guests, and from my side it's the design," said Tihany. "The greatest thing people bring back from traveling the world is memories, and I want their memory of their experience on Koningsdam to be once-in-a-lifetime."

Video Courtesy Holland America Line

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