Thursday, June 15, 2017

Cunard Announces Official Sponsorship of War Paint

Patti LuPone & a Cunard Bellman
Cunard Line is excited to announce sponsorship of War Paint, the new musical starring Broadway legends Patti LuPone and Christine Ebersole.

With book written by Doug Wright, music by Scott Frankel, and lyrics by Michael Korie, War Paint portrays trailblazing cosmetic icons Elizabeth Arden and Helena Rubinstein, and their famous rivalry, which began in the 1930s. In Helena Rubinstein’s (LuPone’s) opening scene, she arrives in New York City by disembarking a Cunard ship, allowing for a natural partnership between the show and the cruise line.

Cunard sponsored an industry event for War Paint, which was held in NYC on Thursday, May 18, 2017 at the Diamond Horseshoe at the Paramount Hotel. Two Cunard White Star Bellmen were in attendance, posing with guests for photos and sharing laughs with the cast.

The sponsorship will also allow the Concierge for Cunard’s Princess & Queens Grill guests special access to seats to the Broadway show at the Nederlander Theatre.

For more information, visit Cunard.com.

Image Courtesy Cunard Line

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