After living in a northern state myself, I know how brutal the winter months can feel and remember the longing to escape to a warmer climate. Cabin fever sets in easily during these cold winter months, so Carnival Cruise Lines is reminding New Yorkers that the Caribbean is simply a cruise away with a series of ads and billboards throughout the Big Apple and the surrounding area.Designed to promote the convenience and value of “Fun Ship” cruising from New York, the multi-channel campaign includes billboards along high-traffic thoroughfares, display ads in popular shopping malls and subway cars, and even electronic banners in Times Square, each featuring thought-provoking, engaging and often-humorous content.
The ads coincide with the arrival in March of the 3,006-passenger Carnival Splendor which replaces the 2,124-passenger Carnival Miracle on year-round eight-day Caribbean/Bahamas cruises from New York–representing a capacity increase on this route of 41 percent. Carnival also offers a summer schedule of 4- to 7-day Canada/New England cruises from New York aboard the 2,794-passenger Carnival Glory for those who want a cooler clime in the sweltering summer season.
Image Courtesy of Carnival Cruise Lines
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