Carnival Cruise Lines has rolled out the new “Funville” Web experience designed to evoke the line’s unique brand of “fun,” with images and video from recent Guinness World Record achievements for the world’s largest beach ball and piñata, on-line games, and a series of videos featuring the line’s signature towel animals.
“Towel Animal Theatre” serves as the centerpiece to the interactive Web destination and features nine different vignettes depicting towel animals engaged in amusing conversations with each other while the stateroom’s occupants are away. In the whimsical videos, towel animals such as swans and monkeys interact using offbeat, light-hearted dialogue that conveys the spirit of fun on a Carnival cruise. The Funville site also includes instructions for you to make your own towel animals. The photo here is of a towel puppy I created at home.
Also featured within the site are photos and video footage from Carnival’s “Fun Crowd” events during which the line broke records for the world’s largest beach ball, a massive sphere dropped from a building in downtown Dallas, and the world’s largest piñata, which was filled with eight tons of candy in Philadelphia. Footage from the events is being used to create two television commercials that will soon begin airing nationally.
In addition, there is an online game tied to the beach ball theme, as well as a “hollerback” function that enables you to submit suggestions for Carnival’s next fun event. Over the next several weeks, watch for “Funville” to include more “Fun Crowd” event videos, Carnival’s new TV spots, additional on-line games, and other unscripted surprises for visitors to the site. Links to various features of a Carnival cruise vacation, including on-board activities, dining, and youth programs, also are included.
Visit Funville at Carnival.com to see how long you can keep the beach ball in the air and discover what your towel animals do while you're out having fun on board.
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