Thursday, July 23, 2015

Holland America Line Launches ‘Incentive Choice’ Program for Groups

For our first cruise on a Holland America Line ship, our group of friends chose Veendam, then the premium line’s brand-new vessel. Our group enjoyed the gracious atmosphere and personal service so much that we’ve returned to Holland America ships numerous times in the following two decades.

Cruising with a group of friends or family is a great way to travel and it’s also a wonderful way to reward employees. To that end, Holland America Line is launching an new program exclusively for incentive groups called “Incentive Choice.” Featuring a comprehensive package of valuable amenities and preferential pricing, Incentive Choice makes corporate group travel the ultimate reward for organizations seeking to motivate their teams. In addition to special group pricing with attractive savings in suites, verandahs and staterooms, Incentive Choice offers a selection of rich amenities that will enhance the cruise experience for the entire group.

“In developing Incentive Choice, we responded to our trade partners who asked us for flexible policies and generous amenities for their incentive-focused groups,” said Eva Jenner, vice president of North America sales for Holland America Line. “We also employ a dedicated charter and incentive team that provides detailed attention to every group, resulting in a program packed with value that delivers a memorable experience.”

Incentive Choice amenities feature a beverage package that includes unlimited fountain drinks, Explorations Café nonalcoholic coffees, and a complimentary bottle of house wine with dinner each night. In addition, incentive groups can choose two of the following options: bon voyage sparkling wine, bon voyage canapés, bon voyage chocolate-dipped strawberries, or a complimentary photo. Also included in the incentive package is a choice of one of the following options: one dinner in the Pinnacle Grill per guest, a 100-minute Internet package, or a one-hour group cocktail party with hot hors d’oeuvres.

“Incentive Choice provides a high level of personalization, so we have the ability to customize special meetings, amenities, and shore excursions for each group,” said Jenner. "For example, we can arrange a private cooking demonstration in our unique Culinary Arts Center with our executive chef. It’s a fun way for the group to bond while learning about Holland America Line’s five-star cuisine.”

Whether rewarding a sales division for achieving its target or top clients for their loyalty, Holland America Line provides a unique setting and elegant ambiance to enable organizations to thank those who deserve the ultimate recognition. If you are a business owner, get more information by visiting

Image: Courtesy of Holland America Line

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