Holland America Line Tells A Bold New Story

According to Orlando Ashford, Holland America Line President, the company is entering a new era of cruising with Koningsdam set to launch in April 2016 and an as yet unnamed sister ship that will join the fleet in fall 2018. Koningsdam's forward thinking design will tap into Holland America's rich history and deliver unforgettable experiences for passengers. In addition to the new vessels, the line is investing in the future by committing $300 million to enhance the existing fleet to bring it up to the standard set by Koningsdam.

As a reflection of those enhancements, Holland America Line has modernized its logo (pictured here), introduced the tag line "Savor The Journey" and formed three partnerships that will offer guests planning tools as well as a heightened onboard experience.

First, a collaboration with AFAR Media to help cruisers plan and prepare for their dream cruise vacation by providing "Destination Guides" for ports of call on Holland America Line's website. Each of the 400 Destination Guides will contain an overview of up to 20 top picks to see and do in the area; recommended restaurants, cafes and markets; and even shopping suggestions.

A second partnership with software platform Utrip simplifies personalizing the content found in new AFAR Destination Guides and narrows down the options available when selecting a cruise itinerary. Visitors to the Holland America Line website can either browse the information on their own or utilize the Utrip functionality to select desired ports of call and activities ashore. When using Utrip, guests will receive customized recommendations on Holland America Line's cruise itineraries, port highlights, and shore excursions tailored to their interests.

Once on board, the third partnership with BBC Earth will add to the experience with factual entertainment. The expanded enrichment program will include concerts, films, shows, children's activities, and theme cruises. For example, a highlight of the partnership will be a live concert specially adapted for Holland America Line based on the "Frozen Planet" program, which takes guests on a journey into the wilderness of the Polar Regions. The production will feature "Frozen Planet" footage and be accompanied by live musicians. Junior cruisers will also enjoy enriching activities and an on-board explorer trail, fun workshops, and BBC Earth animal and dinosaur fact shows.

All-in-all, with these partnerships, their newly simplified logo, and Savor The Journey tag line, Holland America is looking to the future as an ambassador of joy and maker of dreams. They believe that travel makes the world a better place by bring people together and aim to make the journey a seamless process.

For detailed information, see Cruise Diva's Cruise News.

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