Wednesday, February 5, 2014

Silversea Gets "Personal" With Guests

Silversea Cruises has always made guests feel special, from the pre-cruise arrival of their documents in a silver box to being greeted by their butler on board. The ultra-luxury line has now taken that pre-cruise document ritual a step further with the launch of its new Travel Journal.

As part of the company's 20th anniversary celebration in 2014, Silversea has given its documentation package a complete makeover, with the goal of making travel easier for their guests. The result is a versatile new Travel Journal that consolidates the traditional assortment of loose documents of booklets, wallets, and luggage tag holders (see the link above for an image and description of the previous package).

For most voyages in 2014, guests will receive this convenient new all-in-one Travel Journal that contains the cruise ticket, air, hotel and/or land program information (if arranged through Silversea), personalized voyage itinerary, shore excursion details, and other useful information. The new Travel Journal will be rolled out in stages during the first few months of 2014, and some guests may receive the line's previous documentation package during the transitional phase.

"Our elegant new Travel Journal is unique to each guest and provides all the essential information needed for the voyage, all in one convenient place," said Kristian Anderson, Silversea's senior vice president of sales and general manager for North America. "And, it's a beautiful keepsake of what we are sure will be a remarkable travel experience."

Silversea has also rolled out another innovation online that is designed to make their guests' travel planning easier. An all-new "My Silversea" personal log-in area is now available at, enabling both guests and their travel agents to conveniently update their profile and preferences, arrange activities prior to a reserved voyage, and access a host of additional features.

In addition, specialty restaurant dinner reservations can now be pre-booked in advance (from 120 to 7 days prior to sailing), along with the optional shore excursions, beauty, spa and fitness services that previously have been available to reserve in advance through the line's website. Members of Venetian Society, Silversea's past guest loyalty club, will now also be able to conveniently keep track of their past voyage history by logging into "My Silversea."

For booked guests, the new more user-friendly portal replaces the "My Voyage" section of "My Silversea" is available for guests sailing on expedition cruises; however, the option to pre-book certain services and activities is still under development and will soon follow.

Travel enthusiasts interested in Silversea, but who have never sailed with the line, can now easily register at My Silversea as well to receive brochures and other communications. For that and more information, visit Silversea Cruises online.

Image Courtesy of Silversea Cruises

No comments: