Monday, August 18, 2014

Carnival Cruise Lines Takes the #IceBucketChallenge

Leave it to Carnival Cruise Lines to take the #IceBucketChallenge up a notch! Here's the way the #IceBucketChallenge works: participants are encouraged to pour a bucket of ice water over their head and then challenge others to do the same or make a donation to fight amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s Disease within 24 hours.

The popular cruise line enlisted all twenty-four of its “Fun Ships,” as well as President and CEO Gerry Cahill, to participate in the #IceBucketChallenge, designed to raise much-needed awareness and funds for ALS. Carnival is also making a $100,000 donation to the ALS Association. Additionally, Carnival’s Chairman Micky Arison was challenged, accepted it—his video is on Instagram—and he will match the cruise line’s donation to the ALS Association with a $100,000 donation of his own.

Carnival’s newest ship, Carnival Breeze, was the first ship to rise to the challenge with Cruise Director Matt Mitcham throwing down the gauntlet by dumping the entire contents of the 150-gallon PowerDrencher tipping bucket and then challenging the line’s other 23 ships to take up the cause.

Team members from the 23 ships, which are sailing in regions spanning the Caribbean, Alaska, the West Coast, and Australia, were up to the task, with shipboard personnel undergoing their own below-freezing drenching to support ALS research, treatment and education efforts. Finally, President and CEO Gerry Cahill, pictured above surrounded by dozens of the company’s employees, underwent his own frigid encounter at the company’s Miami headquarters.

And just to keep the momentum going, Cahill challenged popular comedian and TV personality George Lopez—the line’s “curator of comedy” who helped create the fleetwide Punchliner Comedy Clubs—along with Food Network star Guy Fieri whose namesake Guy’s Burger Joints are on several ships, and DJ IRIE, the line’s official DJ whose Spin’Iversity trains Carnival DJs fleetwide. All three gentlemen gladly accepted the challenge and I know Fieri completed it because I saw his video online.

Take a look below to see the chilling challenge aboard the Carnival fleet and in Miami—where I bet the water was more refreshing than in Alaska.

Image & Video Courtesy Carnival Cruise Lines

1 comment:

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