"After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel," said Norwegian Cruise Line Holdings Chief Executive Officer Frank Del Rio. "Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style vacation experiences and amenities designed specifically with the Chinese guest in mind."
With a capacity of 3,900 guests, the new Breakaway Plus-class vessel will debut in China in Summer 2017. Norwegian Joy is designed specifically for the Chinese traveler, with cuisine and onboard experiences that cater to the unique vacation preferences of Chinese guests. This unrivaled customization for the China market has involved detailed consultation with Chinese partners and local experts on the subtleties of Chinese culture and preferences. The upscale cruise experience especially tailored for modern Chinese travelers extends from world-class entertainment to a wide range of specially curated fine international dining, unrivalled duty-free luxury shopping at sea and a new range of incredible first-at-sea activities onboard.
"Chinese guests will discover an unmatched quality of service, cuisine, entertainment and retail experience onboard Norwegian Joy that is simply not available in the China market today," said Senior Vice President and Managing Director of China, David Herrera. "With Norwegian Joy, we will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into what will soon be the world's second largest cruise market."
Additional details, including the ship's homeport, accommodations, dining, and entertainment will be shared in the coming months.
Nuò Wéi Zhēn
In addition to the ship name, NCL has also revealed a new Chinese name and logo exclusively for the mainland China market. The company's name will be represented by characters 诺唯真 (Nuò Wéi Zhēn), translating as a 'Promising, Exclusive and Authentic' cruise line, which perfectly reflects the company's dedication to offering the premier cruise product in China. Along with outstanding entertainment, dining and upscale accommodations, Norwegian Cruise Line is recognized for a unique style of cruising known as Freestyle Cruising that offers guests the freedom and flexibility to dine, shop and enjoy entertainment on their own time schedule in a fun, relaxed, and energetic atmosphere. Only on Norwegian can guests enjoy their vacation at their leisure, with no set dining times, a wide array of dining experiences and a variety of award-winning entertainment. Norwegian's international marketing campaign 'Feel Free' has also been adapted and reinterpreted for the China market as 自由，就在这海天之间—which translates as 'freedom is on the horizon.'
"Not only will Norwegian Joy be a ship unlike any other in the market today, but the freedom and flexibility that guests will experience on board will also be unrivaled in Chinese cruising," said Harry Sommer, NCL's Executive Vice President of International Business Development.
To support NCL's expansion in China, the company has opened offices in Beijing (Guomao CBD) and Shanghai (Xintiandi), supporting all three brands in the company's portfolio—Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises.
Image Courtesy Norwegian Cruise Line