Aired nationally during the first televised 2016 Presidential Debate this week, Celebrity’s 30-second video named “Far Away,” takes viewers on an unprecedented journey, showcasing iconic but disparate destinations from around the world, visually blending both the places and people. Absent of any ship except for a wake intended to suggest progress and forward motion, the ad focuses less on what Celebrity does and more on what the brand believes. The timing of the Sail Beyond Borders launch is purposeful and meant to insert Celebrity’s message into an impactful shared cultural moment.
“There is so much beauty in the world. Travel expands us and enriches us. We are what we experience,” said Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises. “Every day we have thousands of crew members from all over the world working in unity and collaboration, in spite of language or cultural differences, or even histories that tell them they’re not supposed to get along. They are one of the inspirations for this campaign, and further proof that we can come together.”