Friday, March 6, 2009

Royal Caribbean Challenge: Think ‘Why Not’ With “Clues to the Cruise” Giveaway

With spring just a few weeks away and the summer travel season on the horizon, Royal Caribbean International is offering vacationers the opportunity to discover the cruise line’s unparalleled experience without leaving shore. Starting now, Royal Caribbean’s “Clues to the Cruise” promotion is challenging adventurers of all ages to explore the new Nation of Why Not and the many ‘why not’ moments guests can enjoy on a Royal Caribbean cruise. Throughout, participants will earn prizes, ranging from sea monkeys to Royal Caribbean vacations, by solving puzzles and answering trivia online; visiting marketing partner websites; or satisfying a curiosity about options one would think impossible on a vacation.

Throughout Clues to the Cruise, players will learn more about Royal Caribbean’s legacy of innovation, some of the cruise line’s partners, and the Nation of Why Not--the world’s first floating nation consisting of 20 Royal Caribbean “states” (a.k.a. ships) and its citizens. Players who have never cruised before may even realize that they already have most of the qualifications to become a citizen of the Nation of Why Not – people who long to expand their horizons with unprecedented vacation choices and experiences they might never have considered on dry land.

To play, consumers should register at, an interactive online environment with an electronic game board consisting of 25 squares. The goal is to earn the squares by playing and winning various puzzles throughout a virtual cruise ship. When four adjacent squares are claimed, players have the opportunity to spin the Cruise Wheel to win exciting prizes, such as kayaks, boogie boards, digital cameras, and one of two Nickelodeon Family Cruises in the summer of 2009. For following the Clues to the Cruise, players also earn an entry for a chance to win one of 22 seven-night cruises to Alaska, the Mexican Riviera or the Caribbean.

Royal Caribbean is spreading the word about Clues to the Cruise through a variety of media in order to encourage consumers to explore the Nation of Why Not. A campaign of online banner ads, email invitations, and local market promotions will offer the first clues to help draw players to the online game.

Bringing the game to life, a not-to-be-missed Clues to the Cruise mobile tour--the centerpiece of which is a ball pit--will hit the road for a nationwide tour visiting popular family attractions, sporting events and festivals in select cities. At each stop, participants will have the opportunity to learn about and participate in Clues to the Cruise through a variety of activities, including the main attraction--a clue search challenge in the ball pit, where participants, either solo or with a teammate, attempt to collect as many lettered balls as possible in 45 seconds. Once the time is up, contestants will be tasked with unscrambling the letters to spell vacation-related words. Those that successfully match words to a master list will win prizes ranging from gear and products from a variety of partners, to coveted Royal Caribbean cruise vacations. Additionally, internet-ready laptops will be available for everyone who wishes to register instantly on and play without delay.

The cross-country Clues to the Cruise tour will kick off in Los Angeles, CA on March 14 and end in New York, NY on May 9. Check's Cruise News for a list of the tour stops.

No comments: