Actually it’s a huge billboard that promotes Carnival Cruise Lines’ new year-round departures from New York aboard the Carnival Miracle. The cruises, which kick off on April 12th, encompass three different 8-day Caribbean and Bahamas/Florida itineraries featuring some of the region’s most popular destinations.
Curving around the the corner of Broadway and 49th Street like the prow of a ship, the eye catching billboard features a Carnival “Fun Ship” sailing into Times Square with the New York skyline on one side and an image of a tropical beach on the other. Passers-by will also spot a smaller billboard with the words “The Caribbean Is Closer Than You Think–Cruising from Midtown” that is reflective of the Carnival Miracle’s sailings from the Big Apple.
No doubt that some of the pedestrians passing by all bundled up against the winter cold would love to throw off their heavy coats and curl up beneath one of the palm trees pictured high above street level.
Image Courtesy of Carnival Cruise Lines