Royal Caribbean's Family of Brands & Bank of America Launch New Affinity Cards

There are numerous ways to show your loyalty to a particular brand and carrying "their" credit card is one of them. It's particularly rewarding when there's something in it for you as a consumer, so this offer sounds like a pretty good deal, particularly if you're a cruiser who likes to sample more than one line. Royal Caribbean Cruises Ltd. and Bank of America have entered into a multi-year renewal of their affinity partnership and the launch of new credit cards that will offer unique benefits created for enthusiasts of the Azamara Club Cruises, Celebrity Cruises, and Royal Caribbean International brands.

"MyCruise Rewards," one of the most unique new features of the cards, gives cardmembers the ability to redeem points not only with the cruise brand that they choose for their affinity card, but also across the other two brands in the Royal Caribbean corporate family. Through MyCruise Rewards, cardholders can earn discounts on cruise-related packages and redeem points for cruises, stateroom upgrades, specialty gifts, and onboard credit across all three cruise lines. The new cards provide double points for purchases on Azamara, Celebrity, and Royal Caribbean Intl, and one point for every dollar spent on all other purchases.

Consumers can choose from a variety of benefits, as each of the new cards offers special features. More information on the features of each brand's cards, including rates and fees, is available on the following sites:

-- Azamaa Club Cruises
-- Celebrity Cruises
-- Royal Caribbean International

Whichever card you choose to apply for, they all offer cool images of cruise ships.