Thursday, April 10, 2008

NCL to Passengers: Tell Us What's On Your Mind

Cruise lines want to know what you liked, what you didn't, and how they can improve your cruise experience. That's why they ask each passenger to complete a Comment Card before the end of the cruise and they stress how important the comments are to them. However, as good as your intentions are to fill it in, you might be rushed with packing and other details before disembarkation and overlook the Comment Card. Norwegian Cruise Line (NCL) has a solution for that--a new comprehensive passenger feedback process. The NCL Guest Experience & Loyalty Scorecard is the new online system to collect, analyze, and report guest feedback about the entire cruise experience.

“We are committed to exceeding our guests’ expectations while delivering a superior cruise experience, so having this new guest feedback tool in place is of the utmost importance to our success,” said Colin Veitch, NCL's president and CEO. “Guest feedback helped NCL shape the new Freestyle 2.0 cruise experience and we will continue to listen to our guests to measure the delivery and impact of those enhancements, as well as guide future product innovations within Freestyle Cruising.”

Once you return home from your NCL cruise, you'll receive an email invitation allowing you to conveniently provide feedback on your entire cruise experience via a post-cruise online survey. The web-based format, which takes the place of the on-board guest comment card, allows NCL to continuously listen to their passengers' voices and integrate that insight into further development of their product and customer strategy.

The scorecard, which will be in place fleet-wide by mid-April, will help measure the impact of the new Freestyle 2.0 enhancements which include a major investment in the total dining experience; upgrading the stateroom experience; new wide ranging on-board activities for guests of all ages; and additional recognition, service and amenities for balcony, suite and villa guests. Norwegian Jade is the first ship to feature Freestyle 2.0. Additional ships will launch Freestyle 2.0 within the following weeks, with fleet-wide roll out implemented by June 1, 2008.

1 comment:

Unknown said...

I used my old NCL credit card to get NCL points to go on many cruise's in the past. I thought that it was the best, most easy to understand credit card. The new card that has been issued you can bet will be much more difficult to get enough points to go on a cruise. I probably will not be going on any NCL cruises in the near future or ever. I am disappointed with this switch.

Bill
Greendale Wi