Norwegian Cruise Line has launched Freestyle Voices, www.ncl.com/FreestyleVoices, an online social media forum enabling their guests to post personal experiences and opinions to Norwegian’s web site. The company is the first cruise line to directly post user-generated content, including reviews, on its main corporate web site. Freestyle Voices gives guests the ability to interact with each other by sharing their personal Freestyle Cruising stories, posting shore excursion reviews, along with asking and answering questions about the cruise line’s 11 ships and worldwide destinations.
Freestyle Voices showcases customer stories where guests can share their Freestyle Cruising experiences, post photos from their cruise vacation, and also link their story to their Facebook page to share with their friends. With the rate and review function, users can rate shore excursions and share their opinions with others by posting a full review including the ability to post photos and videos. In the ask and answer section, users can answer each other’s questions, rate the helpfulness of an answer or post new questions to be answered by the online community or in some instances by the cruise line itself.
To date, Freestyle Voices is engaging cruisers with more than 3,500 guest questions submitted via the ask and answer platform and approximately 200 past guests have shared their Freestyle Cruising stories. In addition, guests have given high marks to a number of shore excursions with more than 770 submitted reviews.