Ultra-luxury Silversea Cruises officially launched the new Silver Spirit Blog recently, as well as a refreshed website at Silversea.com. The Blog will serve as a resource for latest news and photographs detailing the new fleetmate's progress and counting down the days until Dec 23, when Silver Spirit welcomes her first guests.
With the upcoming debut of its newest ship already generating buzz, it is more important than ever to offer travelers more ways to access information and keep updated on developments. In addition to the Silver Spirit Blog, the company recently soft launched a Facebook fan page and Twitter microblog, both of which can now be easily accessed from the website's Blog page. Through these social media platforms, the company hopes to increase communication and gain valuable feedback from readers.
"There's a lot of excitement and interest building around Silver Spirit as we get closer to her launch date," said Linda Schultes, Silversea's associate vice president of worldwide marketing. "Social media technologies offer an excellent opportunity for us to engage more closely with our guests and travel agent partners. The Silver Spirit Blog is a natural next step for us and we hope it will offer our guests a broader perspective on what they have to look forward to."
Other website enhancements include improved functionality features, new content pages, and a more visually engaging home page that displays a flash header allowing vibrant images to fade in and out with messages that highlight key brand attributes and special programs. The Silversea Expeditions section has also been revamped with improved navigation features and dynamic flash imagery. Visitors to this section can now readily experience the excitement of an expedition cruise by viewing the Prince Albert II video prominently displayed in the header. And more new features will be added to the website in the coming weeks.