Tuesday, January 5, 2010

Carnival Cruise Lines Launches New TV Advertising Campaign

The beginning of a new year brings many new things to our lives, including the end of reruns of our favorite television shows. Along with the new episodes that have begun to appear on our television screens, we’ll begin seeing Carnival Cruise Lines’ new television advertising campaign as well. Debuting yesterday, the three new spots speak to the unique kind of genuine, participatory fun unleashed on a Carnival cruise. The new commercials retain the brand’s existing “Fun For All. All For Fun” tagline and each spot features the song “Bang the Drum” by Todd Rundgren.
  • The first TV spot showcases the fun of a Carnival cruise through the eyes of a teenager (pictured above) who watches as her father leaves his email, computer, and cell phone behind, getting lost in the joys of dancing, poolside shenanigans, and Carnival-style family fun. Take a look here to see why the bubble gum blowing teen is shocked, shocked by her parents.
  • Another spot, “Gangway,” captures the moment of transformation that happens to a Carnival guest when he/she crosses the bridge and goes from land to sea, leaving the everyday worries and routine of today back onshore.
  • “Everybody In” celebrates the one-armed photo--that photo everyone wants to be in, so someone ends up holding the camera with one arm while posing with the group--all with the goal of highlighting the feeling of fun that is true to the Carnival experience.
“The new work does a great job of portraying the social and participatory nature of the Carnival vacation experience, capturing those moments that make our cruises so uniquely memorable and enjoyable for our guests,” said Jim Berra, chief marketing officer for Carnival Cruise Lines.

Additionally, Carnival will be the exclusive cruise line advertiser during the 2010 Winter Olympic Games with the new spots running throughout 17 days of the Olympic broadcast period on the NBC, MSNBC, CNBC and USA networks. Carnival will also be the exclusive sponsor of the athletes’ section on NBCOlympics.com, featuring custom videos of the Olympic competitors.

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