Friday, September 26, 2014

Carnival Cruise Lines, The Dallas Cowboys & Rascal Flatts Are A Winning Combination

Carnival Cruise Lines, which recently announced that it is the Official Cruise Line of the Dallas Cowboys, is turning up the music as part of its multi-year partnership with "America's Team." Texas' largest cruise operator revealed that it will bring country music superstars Rascal Flatts to town for a special pre-game Carnival LIVE concert for Cowboys fans attending the October 19 game against archrival New York Giants. Rascal Flatts is the most-awarded country group of the past decade with 22.5 million albums sold and 15 number-one singles.

Carnival's major sponsorship of the Dallas Cowboys is adding fun and memorable fan experiences to Dallas Cowboys home games throughout the season. In addition to the Rascal Flatts performance, at each game at AT&T Stadium, Carnival's "Fun Crew" is touring the lots on branded golf carts and offering exciting prizes to fans, including the chance to win one of many cruise vacation giveaways.

On a related note, Carnival also announced that Rascal Flatts—which is one of the hottest selling acts on tour—will be among multiple artists entertaining guests as part of the Carnival LIVE Concert Series in 2015 (next year's concert dates go on sale in October).

A first-of-its-kind in the cruise industry, Carnival LIVE debuted earlier this year and offers Carnival guests the opportunity to enjoy an intimate on-board performance by a diverse roster of popular music artists while ships are docked at select ports of call. Artists performing as part of the inaugural 2014 lineup include Lady Antebellum, Martina McBride, Trace Adkins, LeAnn Rimes, Jewel, Styx, Kansas, REO Speedwagon, Daughtry and more.

"We are thrilled to have Rascal Flatts join all of the great gameday fun Carnival has planned for Dallas Cowboys fans at AT&T Stadium on October 19 and throughout the season," said Jim Berra, chief marketing officer for Carnival Cruise Lines. "We also look forward to welcoming Jay, Joe Don and Gary on board our 'Fun Ships' in 2015 as we extend the fan-favorite Carnival LIVE Concert Series into its second year of great shows."

Carnival, Texas' number one cruise operator, will deploy a third year-round ship in Galveston, Carnival Freedom, in February 2015. Together with Carnival Triumph and Carnival Magic, the line will carry more than 600,000 passengers annually from Texas, more than any other cruise line. Learn more about Carnival LIVE at Carnival.com/CarnivalLive.

Image Courtesy Carnival Cruise Lines

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